Salih Kalangan Umat Dunia. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. This is how you achieve brand loyalty. When youre older you shrug it off and say, so what if missed the first step whats the big deal? (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 There is no long hard work challenge story here. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. She is taking care of other peoples wellbeing and saving lives. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. Its something we have to change. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. She was in a relationship with the dancer and choreographer Melvin Louis. Sometimes getting it all done is really hard. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. We were just numb; we were just doing what we were doing. The onus is on us. When you are young, you are fearless; you are at the beginning of things and you experiment. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. From my mother to my sisters and my cousins, everyone has been doing great things. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. To handle the business aspect, we are hiring professionals to push it forward. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. Especially for girls in this misogynistic society. There are times when you will have to choose between motherhood and work. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. ", "Plus, we encourage young designers," Sana adds on. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. "Our first ever show was a disaster; I remember Safinaz cried after it. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. After that we decided that we are going to do lawn on our own. We need to delegate and have younger people work with us. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. Life does give you chances, there are several paths. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. "Of course we do," says Sana. She strongly believes that whatever happens, happens for a reason. Keep checking this space for updated trends, products and what's in store related information! It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Best is to accept, go with the flow and breathe. You cant make this work alone; its not possible. Some moments are yours and should just be yours so I try and do that. SH: Contained maybe; but it is a big business. After Shaguftas children got older, she switched back to a full time job. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. In fact every day there are moments of weakness. Text Us @ 9095 (For Residents Of Pakistan Only). [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. We are like pit-bulls - we hang in there and push ourselves. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. Strength, talent, efficiency and usefulness matter. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. In Pakistan, any business owner could actually run an IDP camp I think! We outgrew them. March 23, 2020. SM: With bridals and light evening wear. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. "I flew into Karachi on Sunday from London. "Were a population of 210 million people, you will all find your niche. The passing percentage was 1% and Shagufta managed to get through it in 4 years. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. She advises young women to be financially independent since its essential for personal growth. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. From designing, printing, production, campaign planning and even marketing, it is all done in-house. What is important for her is to strive for progress and not perfection. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. Clothes mean nothing until someone lives in them. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. A: Do you find retail a profitable business? "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. Be proud to be brown! By 1970s, it had become Pakistan's largest cotton trading company. "It does, but you have to rise above it," responds Safinaz. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. A: How much are you affected by the small players who copy your designs? Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. May be they will in future. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. She feels the older she gets, the more she needs to give herself a break and relax. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. The clothes are beautiful. According to her getting these two things sorted in your life makes it easy to manage everything.